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Why Stories Matter

The other day in the Salt Lake City airport while on my way to a production the person next to me struck up a conversation with me. A kind man who was very inquisitive, after leaning what I do asked "Why do you do what you do?" It's a question that's been on my mind ever since I embarked on this journey to create a video production company dedicated to sharing nature and conservation stories. Today, I'd like to share some thoughts on why I believe storytelling is not just important but essential in our quest to protect and preserve our natural world.


1. Stories Are Incredibly Effective

To me, stories are more than just narratives; they're a bridge that connects people to a cause. We're bombarded with information daily, and it's easy for statistics and data to get lost in the noise. But stories have a unique power – they capture our hearts and minds, drawing us in and making us feel the importance of the message. I believe stories are the most effective way to get people to listen.


2. My Concern for Our Natural World

I have a deep-seated concern for our natural world. Every day, I witness the challenges and threats that our environment faces. From deforestation to habitat loss, from climate change to the extinction of species, our planet is in peril. And I'm not one to stand idly by. I'm willing to fight for it, to stand up and be a voice for those who can't speak for themselves.


3. Impacting Change

My ultimate goal is to impact someone – to inspire them to be a part of the solution. By sharing stories of the incredible work being done by conservation organizations and the remarkable beauty of our planet, I hope to motivate others to take action. Whether it's through financial support, volunteering, or advocating for environmental policies, I believe that our stories can ignite change.


4. Sharing My Love for Nature

My love for our natural world runs deep, and I want to share that love with others. I've been fortunate enough to witness the wonders of nature in all its glory, from the lush rainforests of the Amazon to the pristine wilderness of the Arctic. These experiences have left an indelible mark on my heart, and I'm compelled to share that passion with the world. I want people to see what I see and feel what I feel when I'm in the presence of nature's majesty.


5. Who Will Tell These Stories If We Don't?

Nature's stories need to be told, and if we don't tell them, who will? In a world filled with sensational news and viral trends, the stories of our environment often get lost in the shuffle. By dedicating ourselves to this cause, we become the torchbearers for the voiceless ecosystems and creatures that desperately need our help.

In the end, the question of "Why tell stories?" is simple for me. Stories are the threads that weave our understanding of the world and our place in it. They have the power to inspire, engage, and ultimately drive change. And in a time when the natural world faces unprecedented challenges, storytelling is a beacon of hope. So, let's continue to tell these stories – for our planet, for our future, and for the generations yet to come. Together, we can make a difference.


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